Tuesday, November 1, 2011

Not exactly the broken window fallacy.


So throughout the first semester of school, I have dropped my Ipad several times, it has hit desk legs, tumbled down stairs, landed on concrete and has been hit by a fist fuelled by 170 pounds of force and a D is Spanish. Though the amazement of it still working amuses me, I would love a screen that would NOT be cracked/shattered to improve the awesomeness of the device. So I call up Apple to see how much it would be to repair a cracked screen, and Apple (after a set appointment) will usually do a repair for $150. Why the triple digit price? Apple designed the screen and the base of the tablet to be connected together, making it even more a pain to replace not just the screen but the super nice aluminum case holding all the goodness together too.

This brings up a question: did Apple design the Ipad like that because they knew that the screens would crack eventually and would need to repair them? The benefit of this would mean more jobs, and income increase in Apple's repair branch. The disadvantage is that I need a job and two paychecks at least to repair my Ipad screen; if the screen was a separate part, then the repair would be a easy trip to Target and $10. One day...

3 comments:

WendyS said...

I've seen so many people with cracked iPhones and iPads, but they all work just fine. People want Apple's production, because they are cool and new. So even we know those things get cracked easily, we still want to get them. It's expensive to get Apple productions fixed, because only Apple stores can fix their own things. Other stores couldn't fix them. Having the special stuff might be one of the strategies Apple have to get more money. The demand for Apple production is always high, so Apple stores usually have a shortage when new things come out. Having people pay money repairmen makes Apple have more money to create better productions. But the expensive prices make a lot of people can't get their things repaired.

Ian Marks said...

The fact that more hi-tech devices are not interchangeable, is a business technique that allows for more profit from the firm instead of the secondary market (you). This idea is so tied with Apple that I don't buy many things from them because the devices are designed to break eventually and ,when they do break, they cost an arm and a leg for something worth a couple hairs. If companies such as Apple made their devices interchangeable and easier to fix, our friends would have fixed phones and less shattered glass.

Ian M.

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