This past Super Bowl was the most watched television event in American history, NBC says. Therefore it is highly important that whoever pays for a commercial slot during the game will have to make the best impression they can to get the most out of the millions they pour into their ads.
Creating a successful advertisement to air in the Super Bowl is no easy task- you have to appeal and win over an entire country of varying ages and demographics which all have varying interests and humors. So commercials like for the Toyota Camry, which are rather generic in their jokes, could make almost anyone laugh. These commercials are effective and can generate much needed publicity for a company, or just bring in millions of dollars in sales.